Category Archives: Shoe care

Ralyn Shoe Care makeover: how we updated a local shoe care kiosk

 

We recently did a “makeover” on the Shoe Hospital shoe care kiosk in the B Concourse of Chicago’s O’Hare International Airport.

The kiosk offers travelers a quick shoe shine, as well as grab-and-go shoe care products. With a record-setting 79+ million travelers passing through O’Hare each year, we wanted to help Shoe Hospital attract as many potential shoppers as possible, so we upgraded their kiosk with a selection of Ralyn Shoe Care products to appeal to the on-to-go traveler. 

Whether travelers are seeking comfort or needing a quick shoe upgrade, the Shoe Hospital kiosk now offers Ralyn Shoe Care insoles, shoe shapers, travel shine kits and shoelaces—plus our new DeoSole shoe deodorizing inserts and fitting aids to improve shoe fit and comfort (perfect for travelers on long flights).

See our full line of Ralyn Shoe Care products. 

To schedule a shoe care makeover for your kiosk or shop, reach out to one of our sales representatives. 

Tips for protecting shoes in rainy weather 

Spring showers mean May flowers—but they can also wreak havoc on shoes. Make sure your customers are prepared for rainy weather with these easy weather protection tips.

Weatherproof them

mink oil productwill condition the leather and also make it water repellent (not waterproof, so you still want to limit the shoe’s exposure to water).

For ultimate protection, choose a weather protection spray such as Ralyn Aquatec or Moneysworth & Best Pro-Tex Camp Spray. It adds a water-repellant layer to the shoe—causing water to bead up rather than soaking into the leather.

Cover them up

For total rain protection of dress shoes, good-old rubber overshoes are the way to go. They are 100% waterproof, lightweight and reusable—and also offer extra traction on slippery walking surfaces.

If shoes do get soaked

If shoes get soaked, always let them dry naturally. Never use a heat source to dry (i.e radiator, hair dryer) as this can dry out and damage the leather.

Stuff the inside of the shoes with newspaper and allow them to dry overnight. Inserting a pair of plastic shoe shapers or boot tree will help them retain their shape and prevent shrinkage as they dry.

Treat the leather

If shoes have gotten wet, the leather may become dry or brittle. A leather balm or  leather lotion will soften and condition the leather, bringing it back to life.

Questions about which weather protection products you should offer your customers? Give us a call or email.

Tips for protecting shoes in winter weather

It’s that time of year: snow, sleet and slush will be upon us (or should I say, our shoes). Do your customers know how to protect their shoes against winter weather?

Start with a silicone

The first line of defense is an offense: brush on a liquid silicone, like Ralyn Liquid Silicone, which repels water from shoes and keeps leather soft.

Spray on heavy-duty protection

Prepare for the worst winter has to offer with a high-tech weather protector spray like Ralyn Aquatec. A spray is easily applied and thoroughly protects the entire surface of shoes, boots and apparel against rain, snow and slush—it even prevents salt stains. See Ralyn Aquatec in action in this product demo video.

Offer a natural solution

Are customers looking for a natural weather protection solution? A natural beeswax product like Sno Seal protects leather shoes and boots from rain, snow and salt. Regularly applying a wax will also extend the life of your shoes, and it can be used in conjunction with your regular shoe polish.

Take special precautions with suede

Suede shoes are especially susceptible to winter’s effects. Make sure to only use a product especially made for suede, such as Ralyn Suede & Nubuck Aquatec. Note that waxes should not be used on suede.

If you can’t protect ’em—cover ’em

If shoes haven’t been protected or your customer often travels in wet weather, you may want to suggest a pair of overshoes. Made of rubber and 100% waterproof, they fit over dress shoes and provide a physical barrier to moisture, as well as extra traction in wet weather.

And what to do if they do get wet…

If shoes do get wet, let them air dry—don’t use a heat source to dry them. And pack them with newsletter or use a wooden shoe tree to preserve the shape.

A good weather protection program will keep your customers’ shoes looking good throughout the winter season. Come springtime, they will be thanking you!

We carry a full line of weather protection from our in-house brand Ralyn Shoe Care as well as several other high-quality brands. Pick up everything you need for winter at our November 18 or December 16 meet and greets at our Chicago warehouse. RSVP on our Facebook page.