For outdoor enthusiasts, a great pair of hiking boots or trail runners is an investment. No matter the terrain they are tackling, your customers rely on their footwear to keep them dry and comfortable. But the elements that make hiking exciting—mud, grit, rain, and dust—are the enemies of footwear longevity. Dirt and moisture degrade materials like leather, suede, and mesh, and can lead to cracking, splitting, and a loss of water resistance. Teaching your customers how to care for their active footwear doesn’t just add value to their purchase—it opens up an excellent opportunity for add-on sales. Here is how […]

Made in Italy National Day (Giornata Nazionale del Made in Italy) is an annual observance paying tribute to the heritage, quality, and style of Italian craftsmanship. It is celebrated on April 15—birthday of the Italian-born master craftsman, Leonardo da Vinci.  At Justin Blair & Company, we believe that every day is an opportunity to provide your customers with that level of world-class excellence. Our curated selection of Italian-made products represents more than just shoe care supplies; they represent long-standing traditions of quality that also run deep in our own company history.  Here are Italian-made essentials available to help you deliver a […]

Summer means more outdoor time—and more wear and tear on your favorite shoes. Whether it’s sandals, sneakers, wedding shoes or even boots, seasonal elements like rain, sweat, BBQ spills, dust, and sun can shorten their life. Here’s how to keep footwear clean, protected, and looking fresh all summer long—using all-natural solutions that are also good for the planet. 1. Clean Everyday Dirt and Grime Summer adventures can take a toll on footwear. Regular cleaning helps keep your customers’ shoes looking their best through every adventure. Some of our favorite all-natural shoe cleaning products are:  2. Protect Footwear from Summertime Damage […]

Spring Shoe Care Guide As the days get longer and warmer, your footwear is likely ready for a seasonal refresh. After months of cold, salt, or being stored away, your footwear—whether shoes, sandals, sneakers, or leather boots—deserve a little attention before stepping back into your daily routine or going back in the closet for storage. With a few simple steps and the right products, you can protect your shoes from spring weather, bring them back to life, and get more comfort and longevity from every pair. Start with protection Spring is unpredictable. One day it’s warm and dry, the next […]