It’s that time of year: snow, sleet and slush will be upon us (or should I say, our shoes). Do your customers know how to protect their shoes against winter weather?
Start with a silicone
The first line of defense is an offense: brush on a liquid silicone, like Ralyn Liquid Silicone, which repels water from shoes and keeps leather soft.
Spray on heavy-duty protection
Prepare for the worst winter has to offer with a high-tech weather protector spray like Ralyn Aquatec. A spray is easily applied and thoroughly protects the entire surface of shoes, boots and apparel against rain, snow and slush—it even prevents salt stains. See Ralyn Aquatec in action in this product demo video.
Offer a natural solution
Are customers looking for a natural weather protection solution? A natural beeswax product like Sno Seal protects leather shoes and boots from rain, snow and salt. Regularly applying a wax will also extend the life of your shoes, and it can be used in conjunction with your regular shoe polish.
Take special precautions with suede
Suede shoes are especially susceptible to winter’s effects. Make sure to only use a product especially made for suede, such as Ralyn Suede & Nubuck Aquatec. Note that waxes should not be used on suede.
If you can’t protect ’em—cover ’em
If shoes haven’t been protected or your customer often travels in wet weather, you may want to suggest a pair of overshoes. Made of rubber and 100% waterproof, they fit over dress shoes and provide a physical barrier to moisture, as well as extra traction in wet weather.
And what to do if they do get wet…
If shoes do get wet, let them air dry—don’t use a heat source to dry them. And pack them with newsletter or use a wooden shoe tree to preserve the shape.
A good weather protection program will keep your customers’ shoes looking good throughout the winter season. Come springtime, they will be thanking you!
We carry a full line of weather protection from our in-house brand Ralyn Shoe Care as well as several other high-quality brands. Pick up everything you need for winter at our November 18 or December 16 meet and greets at our Chicago warehouse. RSVP on our Facebook page.